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Better conversations

Practical reading on fundraising, community context and the everyday work of building a relationship.

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A better opening

What a useful first fundraising conversation needs to establish.

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Permission builds trust

Why an informed choice matters at every point in a campaign.

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Know the local context

Preparing a message for the place where it will actually be heard.

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Coach the conversation

A practical way to make feedback specific, fair and useful.

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Write a useful brief

The decisions a campaign team needs before activity begins.

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Review with care

How to turn campaign observations into responsible decisions.

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